Allergan Aesthetics
Designer on one of the world's most recognised aesthetic medicine accounts, directing creative across brand, digital, print, and out-of-home.
Client:
Allergan Aesthetics
Category:
Brand Identity, Print & Production
Craft:
Art Direction, Brand Systems, Digital Design, Print, Spatial, Motion
Allergan Aesthetics is home to Botox Cosmetic, Juvederm, Skinvive, HArmonyCa, and the soon-to-launch B. Appointed lead designer on the account at Remedy Edge in November 2024, I direct the visual output of Signature, their most ambitious brand framework, while overseeing five distinct brands each with its own visual identity, audience, and tone.
The work spans brand systems, digital sales tools, print, congress environments, and out-of-home, at scales ranging from a pocket brochure to a billboard on the streets of London.
Signature started with an observation: the best clinicians were already thinking holistically. The design system followed from there.
Signature reframes the aesthetic medicine consultation entirely. Rather than prescribing individual products in isolation, it treats the face as a whole, combining Botox Cosmetic, Juvederm, Skinvive, and HArmonyCa into tailored combinations built around each patient's specific unmet need. Building the visual identity around that idea meant creating a system flexible enough to hold five distinct brands, each with their own established look and feel, within one coherent premium world.
The most complex expression of that system is the DSA: a five-chapter interactive tool navigated around patient unmet needs, where each branded section had to feel recognisably itself while still belonging to the same considered experience. Getting that balance right, brand essence preserved and overall system seamless, was the defining creative challenge of this project. Alongside the digital work, the identity extends across a suite of print brochures that read like consecutive issues of Vogue, different models and colour palettes but unmistakably the same publication, and into physical space at IMCAS, where the booth featured a light tunnel walking attendees through each Signature in sequence.
ACE, the largest congress I have been involved in at Remedy Edge, took the Signature identity further still. As headline sponsor at the Business Design Centre in Islington, the brand extended out into the city itself with billboard placements across London. My role was brand guardianship: part of the concepting team, briefing freelance designers, and ensuring every touchpoint stayed true to the Allergan Aesthetics visual identity at scale. The booth won best in show.
Each brand has its own identity, its own audience, and its own set of rules. Knowing when to follow them and when to push back is the job.
Across the Allergan Aesthetics portfolio I have worked on five distinct brands, each with its own visual identity, audience, and tone. The range of that work, from campaign assets and digital tools to brand guidelines and product launches, is what keeps this account creatively challenging.
HArmonyCa is the brand I have worked most extensively on within the portfolio, including a full DSA build and supporting campaign assets. Juvederm and Botox Cosmetic each have their own established visual worlds, within which I have produced campaign assets and supporting materials. Skinvive sits more lightly in the portfolio. B, the newest addition, is currently in development and has its own dedicated page.
